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TELEVISION
A television spot, to be effective, must be clear with its specific message. No matter how much it costs or how we produce it, as serious or heartfelt or lighthearted and even silly, the goal is always to leave the audience with a specific memory that resonates and makes them think.
SHONEY'S "AAAAAH STEAK"
This classic southern restaurant chain was losing market share to more upscale entrants into the category. With our recommendation to up the ante, Shoney’s stepped boldly back into the ring with an offering aimed at the primal instincts of the steak lover. Please don’t be alarmed if hunger suddenly strikes you.
SUBWAY "FUMBLE"
Subway wanted to sell sandwiches during NFL football games. A fine idea until we heard what the budget was for six :15 second spots. The challenge then was to create strong and memorable concepts that could be shot on the cheap. Subway Sunday was born.
SUBWAY "KICK OFF"
OVER-N-OUT "EXHAUST" (1 of 3)
Killing fire ants is a dangerous game. It’s also somewhat of a national pastime. Wanting to make a splash with their first foray into TV, the Over-n-Out brass were excited about the concept of going with a YouTube-style campaign. It was the right move. Sales increased and millions of fire ants met an untimely end.
OVER-N-OUT "FIRECRACKER" (2 of 3)
OVER-N-OUT FIRE ANT KILLER "VACUUM" (3 of 3)
AMERICAN ACADEMY OF DERMATOLOGY "RAISIN"
If people knew how dangerous the sun is for their skin, they’d take a few more precautions. The point of this PSA was to paint a literal picture of the damage done and the shocking statistic that goes with it.
ORCHARD VILLAGE "JUST LIKE YOU"
Those with mental disabilities are like you and I. They want to be happy. With the use of subtitles, our goal was to show that no matter how extreme one’s condition or how difficult it may be to communicate what he or she may be feeling, our road to understanding may be as simple as listening.
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